LET'S TALK! WHY ARE INSTAGRAM STORIES SO IMPORTANT?
We hear this question every time: "Do I just have to use Stories to grow on Instagram?" We just get camera anxiety might just get the best of you, but you would not want to let it get in the way of raising your Instagram capacity, particularly if you are looking to intensify your content strategy!
It is one of the most vital resources in this digital day and age that can help you evolve, so why not take advantage of it, and make it work for you? If you ever think about not putting your foot down forward when it comes to stories, you know we are not going to leave you in the dark.
We are going to inspire you to configure and build stunning Instagram stories with our brand new app, i.e., Instastory.net, and tap into the visual storytelling approach of your brand rather than simply sharing material that does not draw your followers to see all of your stories.
Instagram stories are very popular in today's world. Everyone knows them, everyone loves them, and the latest trends that people continue to hop on keep spreading. And sure, one of the less popular kids may have come up with most of those trends, but the one that made them hip was Instagram.
But stories on Instagram are far more common than any prom king or queen coming home. In reality, Instagram recently reported that over 500 million daily active users now have the format. That's twice the amount of Snapchat for those of you keeping track.
Instagram advertisers have realized how effective Instagram is for ads, too, and by the end of 2019, Instagram is expected to earn over $14 billion in ad revenue.
Even though Instagram Stories may have "borrowed" a lot of Snapchat ideas, these days they still seem to be the favorite format for advertisers. A 2017 research, for instance, showed that 41% of social media advertisers used Instagram Stories for their campaigns, compared to only 9% using Snapchat Stories.
That has a lot to do with two things: Facebook and their strong Advertising Manager are promoting Instagram, and the cool new updates they have been pumping out nonstop recently for Instagram Stories.
We have compiled the five main updates of the past year here, from the Build Mode to the Near Friends List, to help you keep up with the new Instagram Stories functionality.
Plus, we are going to break down how to use these brand new Instagram features and give some quick suggestions for your social media marketing plan to introduce them.
Let us delve into the few reasons why Instagram stories are so relevant.
The Creation of Stories
Since its 2016 launch, Instagram Stories has been increasing significantly. There are 500MM daily Instagram Stories consumers as of January 2019, according to TechCrunch (half of Instagram's 1 billion cumulative users)! In January, Instagram saw a 100MM daily user rise in just six months, to add to the influence that Stories has, after their 400MM daily user tally in June 2018. Just 250MM daily consumers in 2017 were able to amplify the amount of even more stories! So, if you are curious if your audience is on Instagram Stories, you can bet a decent percentage of them are and wait for you to post stories to get to know you a lot better and your company.
To help you make even better content, use this as an inspiration!
Watch-Time Is Higher Climbing
Not only is the user-base of Instagram Stories but watch-time is the year over the year at an impressive pace. Video sharing time on Instagram is up 80 percent year-over-year, and according to TechCrunch, and the number of videos posted is up 4x. This shows that more people have amplified their use of stories, both personal accounts, and brands, and have begun to create much more dynamic and entertaining stories that have contributed to even more watch-time.
Although this can sound like you have to deal with more posts, it also implies it is a place to be creative to see what other accounts do to engage their audience.
On Instagram, Marketing Dollars
Even more, advertisers, accounting for 23% of their overall ad budget, and mostly due to Instagram Posts, are focusing their ad dollars on Instagram. According to a survey by Merkle, more marketers realize that investing their ad spends on social media is not only worth it but most importantly, investing in Instagram and Instagram Stories advertising.
Instagram Stories help you to create dynamic content as users watch stories and create an effect on them that would make them watch your ad and convert, unlike Instagram supported posts and commercials.
Resources for Increasing Communication Stories
Instagram Stories is a way to improve your visual marketing strategy; its tools help you to learn and understand 10 times more about your audience. Inside stories, Instagram has created the best features to grasp the followers better than you can by merely reading their feedback on your posts.
By making them vote, score, and express their views and opinions based on the questions you open up to them using the Survey, Questions, and Emoji Slider stickers on Stories, you will encourage them to be more engaged in your brand conversation.
You can generate even more interaction with your customers with these features by leveraging their answers and useful reviews to help dictate your content plan.
Instagram Stories is a way to strengthen your graphic marketing plan; its' platforms enable you to get to learn & appreciate your audience 10x more.
Using the See More feature
Instagram Stories enable you to go beyond your bio connection, using the 'See More' option to bring that much more traffic to the website. You will drive even more traffic to the website or unique connections than just the connection in your profile, aside from just interacting with your audience and demonstrating the personality of your company on a deeper level.
If you have over 10K followers or are "verified" by Instagram, with the 'See More' Feature, you can expand your brand beyond social and convert more of your followers back to your web.
And, if you have had visually impactful content that seems to have a strong call to action to bring your followers back to your website, then your retention rates will rise with time.
Improving sales of Shoppable Stories
Not only can you attract more views of your posts, but you can drive more purchases using 'Shoppable Stories.' If your company sells goods, then your customer will be more convinced to purchase your product by producing Stories that visually advertise the products and also demonstrate how they are used. But you do not have to be limited to only one swipe-up connect to tell them to buy it from your stories if you are highlighting several items.
You should tag the items from your product portfolio exactly like you can tag any Instagram account on your Stories and encourage your fans to buy directly from the Story you shared if you have 'Shoppable Stories' capability inside Instagram.
Are you currently tempted to use Instagram Stories? We hope you can if you have read this far and just want your Instagram to thrive! Get started by using insta stalker to amplify your stories today and start converting your followers and engaging more in one of today's most exponentially growing Instagram resources.
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