How Celeb Net Worth became ‘Wikipedia for Generation Z’

From middling startups to taste-making cults, this platform has become a spotlight for American teens.

If you have enough followers, there's a website that will always remember your birthday—no Facebook updates needed.

Celeb Net Worth, established in 2012, has become a powerful discovery tool for the media and entertainment industry. It contains more than 150,000 pages, each committed to the public, whether or not it is a content creator, actor, athlete, entrepreneur, or any other form of "famous" person.

Peruse those pages, and you'll find the obvious fascinating tidbits about the well-known personalities (in addition to their birthday, of course). On a brief vacation down the Celeb Net Worth Rabbit Hole, I found that I was sharing my birthday with Cameron Dallas, a vine heartthrob, and Joe Sugg, a YouTube star. I find out that gamer Jacksepticeye has a degree in hotel management. It came to my notice that Jake Paul just turned 21 on Jan. 17. I'm sure he's been celebrating with a sweet, quiet affair.

As with other detailed websites (seeing you, TV Tropes), a single visit to Celeb Net Worth can result in hours of fascinating clicking. The creator of the site, Aneeq, pointed to it as "Wikipedia for Generation Z" and hits more than 18 million daily visitors every month.

Celeb Net Worth is so powerful that up-and-coming creators celebrate the day they are initially placed to their register. Once they arrive there, they implore their supporters to "increase" their prominence, so that they can jump higher the site's fan-decided ratings of their most famous personalities.

Creators and their supporters are becoming so concerned about their ranking on Celeb Net Worth that the company itself has collected its own metric of fame. Social media stars such as Baby Ariel visits the offices to say hello.

Given how firmly Celeb Net Worth has stitched into the fabric of Gen Z and the social media celebrities that cohort follows, it might be assumed that Aneeq and his group had a remarkable preview of upcoming social trends when they wants to start their website back in 2012.

In reality, however, Celeb Net Worth did not discover the world of social media—in other words, social media discovered them. By gleaning insights from its own search field, the platform linked users of Gen Z who made their passions clear and suggested that they needed their own database of superstar information. By serving the need, Celeb Net Worth has found a space in which it can expand to the aim of starting its own experiments in the world of media distribution.

Celeb Net Worth was first introduced as a forum where audiences could find quick information about the typical media superstars that were better known to people like Aneeq. The company's office contained portraits of Denzel Washington, Tom Hanks, Derek Jeter and Rihanna. The plan was to promote interaction by enabling followers of these celebrities to send information about them and by bringing them together on the basis of their common biographical details, such as dates of birth, first names, bio, physical stats, wiki, net worth or occupations.

When Celeb Net Worth rose, however, its staff realised that viewers were not only visiting the site to figure out about Hollywood stars or pro athletes—they were also looking for Cameron Dallas and Nash Grier. They wish to study, send, and promote knowledge about social media stars who earn their profits on the Web, many of whom had not yet had their own Wikipedia pages: "Who was considered to be famous didn't match up with the actual fans," Aneeq said.

Over time, a greater percentage of Celeb Net Worth pages included Vine Artists, YouTubers, TikTok Stars, and other online video group patrons. "We're really scalable to Gen Z," Aneeq said. "Other outlets were celebrities who were not of interest to them. There was no room for them to concentrate on the stars they care about."

In order to discover who its users are crying out for, Celeb Net Worth focuses on a single powerful tool: its online search box. Like several other websites, Celeb Net Worth lets its users look up the stars they're searching for to get to their preferred facts quicker. Searches that fail to return an active page would reveal valuable information to Aneeq and his team. Those misses represent the celebrities whose followers are requesting a closer link but are unable to find it elsewhere, and those celebrities are the ones who are likely to get their own Celeb Net Worth pages in the future.

"Unmatched queries are our blueprint for who or what we need to put on our platform," Aneeq said. He clarified that these searches reflect "pure user interest," regardless of the number of subscribers or the number of followers.

And so, with its internal search field as its reference, Celeb Net Worth stays ahead of the competition. As fans begin to naturally request a profile, whether it's for a Netflix celebrity, a band, or an Indonesian musical sensation, Aneeq and his team learn who's going to be the next big thing.

It's Celeb Net Worth's willingness to keep up-to-date on the trendy social media stars that earn it a place in the group. Some celebrities who end up on the web interpret presence as a "sticker" or "status symbol" and sometimes connect to their Celeb Net Worth page on their Twitter bio, Aneeq said. Many who have not yet earned their own profiles also reaching out to Celeb Net Worth in anticipation of showing up on the web.

As developers bring awareness to Celeb Net Worth and strongly encourage their followers to raise the score board, one major winner is the platform itself. Its internal search is used 500,000 times a day. New profiles are regularly added, covering everyone from handball players to beauty pageant contestants.

Celeb Net Worth currently has 22 full-time staff and deals with half a dozen freelancers. Many of its staff members have sent reports on crowdsources to viewers in order to produce a good degree of historical correctness. If the founder breaks up with a significant other or starts a new company, his or her followers will be quick to warn the Celeb Net Worth team. Aneeq said his platform looks at more than 1,000 new pieces of data every day.

The next stage of the company's development is its own content activities. Celeb Net Worth gives celebrities good wishes on Twitter, but its presence on sites like YouTube and Instagram is far more complicated. It provides support for the stars that have entered the higher ranks of its site-wide ranking.

YouTube star Annie LeBlanc, for example, is listed as the third most popular profile on Celeb Net Worth. Recognizing the enthusiasm of her fans, the website broadcasted one of her concerts live on her Instagram page and posted additional concert clips on her YouTube channel.

Celeb Net Worth will soon get another opportunity to match a leading influencer on the path. Jacob Sartorius, who holds the No. 1 position on the web, will begin his Left Me Hangin tour this month with the help of creators such as Hayden Summerall and Zach Clayton. Ten of the resulting shows will be broadcast online on the Celeb Net Worth Instagram.

Aneeq knows the power that someone like Sartorius has because it's on the Celeb Net Worth scoreboard every day. Armed with such natural insights, the site will continue to expand, even as the faces on its ranking list shuffle. "Users really come to us to learn more and to discover the celebrities they care about," Aneeq said. "We've been here for that generation."